Crossposting on Instagram and Facebook in 2025 (Full Guide)

 

Crossposting on Instagram and Facebook in 2025: 

Full Guide

Crossposting between Instagram and Facebook has become a seamless way to maximize your content's reach and engagement in 2025. By linking your accounts, you can save time, streamline your social media strategy, and reach audiences on both platforms simultaneously. This guide provides step-by-step instructions for crossposting content effectively.

Why Crosspost on Instagram and Facebook?

• Save Time and Effort: Share the same content across platforms without creating separate posts.

• Increase Reach: Tap into different audiences on Instagram and Facebook.

• Boost Engagement: Drive interaction by repurposing content across Meta’s platforms.

• Monetization Opportunities: Access features like Ads on Reels and Facebook Stars when eligible.

Step-by-Step Guide to Crosspost Content

1. Link Your Instagram and Facebook Accounts

Before crossposting, you need to connect your accounts via the Meta Accounts Center.

On Mobile (Instagram App):

1. Open the Instagram app and go to your profile.

2. Tap the three lines (hamburger menu) in the top-right corner.

3. Select "Settings and privacy."

4. Under "Account settings," tap "Accounts Center."

5. Choose "Set up account linking" and follow the prompts to connect your Facebook account.

On Mobile (Facebook App):

1. Open the Facebook app and tap the menu icon (three horizontal lines).

2. Scroll down to "Settings & Privacy" → "Settings."

3. Under "Accounts Center," select "Add accounts."

4. Log into your Instagram account and confirm permissions.

On Desktop:

1. Go to your Facebook Page or Profile.

2. Navigate to "Settings" → "Linked Accounts."

3. Click "Connect Account" and log into your Instagram account.

2. Crosspost from Instagram to Facebook

Once your accounts are linked, follow these steps:

From the Instagram App:

1. Create a new post, Reel, or story as usual.

2. On the final editing screen, toggle on the “Share to Facebook” option.

3. Customize captions or tags for Facebook if needed.

4. Tap “Post” to share your content on both platforms.

3. Crosspost from Facebook to Instagram

You can also share content from Facebook to Instagram:

From the Facebook App or Meta Business Suite:

1. Create a new post on your Facebook Page or Profile.

2. Add text, images, or videos as needed.

3. Look for the “Share to Instagram” toggle below the post editor.

4. Enable it and customize captions if required.

5. Tap “Post” to publish on both platforms.

Advanced Crossposting Options

Using Meta Business Suite

• Manage posts, schedule content, and crosspost efficiently using Meta Business Suite:

  1. Open Meta Business Suite on mobile or desktop.

  2. Create a new post or Reel.

  3. Select both Instagram and Facebook as publishing destinations.

  4. Schedule or publish immediately.

Third-Party Tools (e.g., Metricool, Social Champ)

• Use tools like Metricool or Social Champ for advanced scheduling, analytics, and crossposting across multiple platforms.

Tips for Effective Crossposting

1. Tailor Content for Each Platform:

   • Adjust captions, hashtags, and visuals to suit each platform’s audience.

2. Monitor Performance:

   • Use analytics in Meta Business Suite or third-party tools to track engagement metrics for both platforms.

3. Leverage Reels:

   • Reels are highly engaging on both Instagram and Facebook; use trending audio and hashtags for better visibility.

4. Stay Consistent:

   • Regularly crosspost content to maintain engagement across both platforms.

Common Mistakes to Avoid

• Ignoring Platform Differences:
  Avoid sharing posts with features that don’t work well on one platform (e.g., hashtags that are irrelevant for Facebook).

• Not Giving Permissions:
  Ensure permissions are granted during account linking for smooth crossposting.

• Overusing Automation:
  Balance automated crossposting with tailored posts for better audience connection.

Conclusion

Crossposting between Instagram and Facebook in 2025 is a powerful way to save time, maximize reach, and engage diverse audiences across both platforms seamlessly. By following this guide—linking accounts, using built-in tools like Meta Business Suite, and tailoring content—you can streamline your social media strategy while boosting visibility and engagement effectively!