TikTok analytics explained in 2025 (Step by Step)
TikTok Analytics Explained in 2025 (Step-by-Step Guide) TikTok analytics is an essential tool for creators and businesses to track performance, understand audience behavior, and refine content strategies. In 2025, TikTok has enhanced its analytics dashboard, offering deeper insights and more user-friendly features. This guide will walk you through how to access and use TikTok analytics effectively. Step 1: Access TikTok Analytics TikTok analytics can be accessed on both mobile and desktop. Here’s how: On Mobile : Open the TikTok app and log into your account. Tap the Profile icon at the bottom-right corner. Tap the Menu (☰) button in the top-right corner. Select Creator Tools or Business Suite , depending on your account type. Tap Analytics to open the dashboard. On Desktop : Visit TikTok’s website and log into your account. Hover over your profile picture and select Business Suite . Click Analytics to access...