How to create TikTok shop in 2025
Setting Up Your TikTok Shop
Step 1: Create a TikTok Business Account
Download the TikTok Seller Center app or use the web version.
Sign in or create a new account using your email and phone number.
Switch your existing account to a business one or create a new business account.
Choose the appropriate business category and complete your profile details1.
Step 2: Register for TikTok Shop
Visit the TikTok Shop registration page.
Log in with your business account.
Enter necessary company information, including contact details and legal documentation.
Step 3: Verify Your Account
For individual sellers in the US:
Must be at least 18 years old.
Provide a US passport, driver's license, or proof of legal US residency.
Submit your SSN or ITIN.
Provide a unique phone number and email address.
Submit proof of US address and a completed W-9 form.
Provide US bank account details3.
For business sellers, additional requirements include:
Legal US business documentation.
Employment Identification Number (EIN).
Registered US business address.
Information about the official business owner3.
Step 4: Enable TikTok Shop Feature
Once verified, activate the TikTok Shop feature in your account settings3.
Step 5: Set Up Your Shop Profile
Optimize your shop with a branded logo and consistent color scheme.
Write a catchy description.
Link your profile to other social media accounts1.
Adding Products and Managing Your Shop
Upload Products
Add product details including names, descriptions, images, and videos.
Use high-quality images showcasing products from multiple angles.
Write accurate descriptions highlighting product features, materials, and dimensions.
Set Up Payment and Shipping Methods
Choose payment options (e.g., credit/debit cards, PayPal, buy-now-pay-later programs).
Link your bank account for receiving payments.
List available shipping methods, costs, and estimated delivery times34.
Optimizing Your TikTok Shop
Create engaging short-form videos showcasing your products.
Utilize TikTok's editing tools, effects, and trending music.
Participate in relevant hashtags and challenges.
Use TikTok LIVE for real-time product demonstrations and Q&A sessions.
Implement product links in your videos for easy purchasing2.
Remember to regularly update your product listings, engage with your audience, and stay on top of TikTok trends to maximize your shop's success in 2025.
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